ad techniquies
testimonials and endorsements
Featuring someone like a celebrity saying how the product worked for them can be convincing.
call to action
telling you what to do "buy today"
games and activites
putting a commercial into the form of a game.
hype
using words like amazing and incredible make products seem really exciting
fear
using a product to solve something you worry about, like a bad breath
association
Using images (like a cartoon character or the American flag)
claim
informing you about how the product works or helps you
humor
using ad's that make you laugh can catch your attention and be memorable.
must-have
suggesting that you must have the product to be happy.
prize, sweepstakes, and gifts
using a chance to win a prize to attract attention
repetition
repeating a message
sales and price
showing or announcing a discounted price
sense appeal
using sights and sounds to appeal to your senses