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Market penetration, product development, market development & diversification.
What is Ansoff Matrix?
The basic product, extended product & service and support.
What are the three product levels?
High price, medium quality.
What is the overcharging strategy?
Trade importer, Sales agent, dealer/distributor.
What is Direct Exporting?
Mikael Aunvig.
Who is the dude that gives you grades?
PESTEL, Porter's Five Forces.
What can you use to analyze the external situation?
Marketing partnership between two brands.
What is Co-branding?
Transport costs, Tariffs or import duties & Exchange rate fluctuations
What are international factors for pricing?
Direct sales to end-user
What is E-commerce?
Victor Louis Skipper Mosgaard Reichstein Grønvad Schwan.
What is Victor's whole name?
Influencer.
Give an example of a buying role.
Packaging, design, volume & size.
What are the elements of the extended product?
Soda & juice.
What are examples of substitute products?
Risk, control, flexibility & resources
What are selection criteria for market entry?
Business Law
What do you have in 3rd module?
SMUK-model
What can you use to find and determine a segment?
Bestseller is an example.
What is an example of multi-brand strategy/ umbrella company?
Can give selling company certain cost advantages.
What benefits does the B2B market have for the selling company?
Carlsberg does this for Coca Cola.
What is Product Franchising
Niels Brock JTP.
What is the worst Niels Brock?
Product life cycle is the combination of all these terms.
The development stage, The market introduction stage, The growth stage, The maturity stage & The decline stage. What are all these terms together?
A company buys products from a cheap manufacturer, so they can sell it on an market with expensive prices.
What is Parallelimport?
The Internet.
What has given companies additional problems?
Company -> Company/warehouse -> Market
What is the distribution chain for direct investments?
Illegal stuff.
What does Luca & Matthew do?