Sports Marketing
When a team allows another company to use their name on a product.
License, licensing or Licensed Products
What did Coopersburg Sports sell before The Profit arrived?
Bats
Mini Bats
This Local College joined the Big East in 1979.
What is Providence College?
Brothers Nick, Ron and Pete that sponsor everything in Rhode Island.
Cardis
Tom Cruise yells "show me the money" in this movie.
What is Jerry Maguire?
When deciding on a price you need to think about these people.
What is your Target Market?
The percentage that The Profit took from Coopersburg Sports.
What is 30%
This TV station was the first to air the Big East games.
What is ESPN?
This company has a mascot named Nibbles Wood Alot
What is Big Bug Solutions?
Olympic hockey team wins gold for the USA.
What is Miracle?
Name 2 of the 4 elements of the product life cycle
Introduction
Growth
Maturity
Decline
The company that Coopersburg Sports ended up getting their new products in.
What is Bass Pro?
This 7 footer played for Georgetown and is now the coach of Georgetown.
Who is Patrick Ewing?
The biggest company in Rhode Island that sponsors a golf tournament every year.
What is CVS
Sandra Bullock and Tim McGraw play the parents that take Michael Oher in and support him through his football career. True story.
What is the Blind Side?
name one aspect of the marketing concept
Determine the need
Develop a product to Meet the need
Dedicate your efforts to satisfy the need
Name two new products Coopersburg Sports created.
Stools
Toothbrush holders
Knives
Home gate wares
Ultimately this was the downfall of the Big East.
Greed
Money
Football
Joe Paterno
Known for their doughboys and clam cakes they have a location in Warwick and Narragansett.
What is Iggy's?
a farmer who builds a baseball field in his cornfield that attracts the ghosts of baseball legends, including Shoeless Joe Jackson and the Chicago Black Sox.
What is Field of Dreams?
The 4 P's of Marketing
What are Product, Place, Promotion, and Price?
Coopersburg Sports biggest competitor.
What is Louisville Slugger?
The founder of the Big East
Who is Dave Gavitt?
Known for their Pizza chips this bakery is located in Johnston.
What is the Original Italian Bakery?
The film touches on the season of the fictional Division I FBS (then IA) college football team, the Eastern State University (ESU) Timberwolves as they deal with the pressure to make a bowl game, alcohol and anabolic steroid abuse, receipt of improper benefits, and overall college life
What is The Program?