Audience Engagement
This is where I can find all the information on Audience Engagement Promotions.
What is the Salem Sales Resources channel in Teams?
This is where I can find a massive repository of case studies.
Where is Teams in the Salem Sales Resources area?
This is where everyone can find the market training deck for the Salem Display Network.
What is my market Teams channel?
This is how many selects are available for targeted email campaigns.
What is over 750?
This is the baseline CTR for display tactics
What is 0.12%
Our audience engagement promotions are here on the path to purchase.
What is awareness?
This is where you should go if you are looking for new sales tools, research, scripts, Co-op and more.
What is RAB?
This is the various places where an advertisers ads can be shown.
What are station sites, mobile apps, newsletters, as well as faith and conservative websites?
This is how long we let the targeted email run before pulling a report?
What is seven days?
This is how you check the geography of a display campaign.
What is look at the map/geography reporting sections?
Name one of the two Audience Engagement promotions starting in March 2022.
What is The Kindness Challenge (two $5,000 prizes)
or
What is Basketball Mayhem ($1,000,000 prize)
This tool ranks the digital health of a company online and can provide several possible VBRs.
What is Snapshot?
This is the base rate for SDN which includes impressions on the Salem Web Network.
What is $12 CPM?
This is the best way to retain and upsell clients.
What is sharing the data, communicating the value of their marketing and talking about ways to improve/optimize their campaigns.
(applies to radio and digital)
This is where everyone can find the rates for audience engagement promotions.
What is the Public Version Salem O and O rate card in Teams?
This is one of the easiest ways to generate valid business reasons for cold calling a prospect.
What is the "Weekly Trends" tool in Surround Analytics? (or Industry Insights)
This is the CPM if i want only station assets.
What $14 CPM?
These are the required conditions to get 50% off the CPM for targeted emails.
What is a deployment must be
1) greater than 50,000 emails
2) re-dropping to the same audience
3) within four weeks
This is a best practice over the first 30 days when launching new campaign.
What is a ramp check?
(First 7 days all tactics are up, next 7 days campaign is stabilizing and 30 day pacing)
This is the prize for the Mother's Day Sweepstakes in 2022.
What is $2,000?
This tool can give you an approximate marketing budget for a company based on the number of employees.
What is Borrell's Compass tool?
Name 3 of the Salem Web Network websites where your impressions could be served.
What are Bible Study Tools, Chrsitianity.com, God Tube, iBelieve.com, Crosswalk.com, Chrsitianheadlines.com, GodUpdates, OnePlace, CrossCards.com, LifeAudio, TownHall,RedState, HotAir, and more?
This is the baseline for open and click through rates that we use to properly set expectations.
What is a 10% open rate and 1% click through rate?
*** DAILY DOUBLE***
This is how you check pacing to ensure all impressions are being served.
What is looking at the signed buy-sheet and verifying that the correct amount is being served each month.