General Marketing
careful blending of the four P's with a focus on the target customer
marketing concept
transforming customer-facing services for digital marketers by increasing efficiency and optimizing user experience.
artificial intelligence
uses carefully crafted content such as blogs, videos, and images that appeal to the target audience, is of value to them, and is high quality in nature.
content marketing
normally on a linear scale where customers report how likely they would recommend your business to another
Net promoter score
is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
digital marketing
Marketing that takes place in the moment or on the the fly. Social media marketing is conducive to real time marketing since content is always changing with news events at the forefront.
real time marketing
is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hos
Software as a service - SAAS
Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site.
bounce rate
Gender, age, income is an example of this type of segmentation
demographics
Eddie Bauer has a cold room so customers can try on coats. This is an example of.
experiential marketing
refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.
brand equity
the percentage of shoppers who add items to their cart or basket on your site, but never actually go through with a purchase.
cart abandonment
usage rate and loyalty is this type of segmentation
behavioral
All of the places a customer interacts with an employee such as online or in person
touch point
logos and symbols have this type of licensing
trademark
total net profit from a single consumer over a lifetime
customer lifetime value
when a company researches it's internal and external strengths and weaknesses it is completing a _________ analysis
SWOT
the practice of processing a network of remote servers hosted on the Internet to store, manage, as data, rather than a local server or a personal computer.
Cloud computing
works of art such as books have this type of licensing
coypright
a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
pay per click