Transcend Coffee
What year was Transcend founded?
2006
During what decade did Oliver Manufacturing start to produce mechanical sorting devices?
1930s
Technified farming posed risks to coffee farmers and their communities and what else?
The surrounding environment
How did fair trade change the dependence of farmers on loans?
Made them less dependent
To what extent were intermediaries involved in direct trade?
No extent.
In 2007, Mark switched Transcend’s business model to what form of trade sourcing?
Direct trade
What Year was the International Coffee Organization established?
1963
Where were new technified systems commonly found?
Rainforests
How did the buyers treat minimum prices as?
Ceilings
How did the quality of coffee cherries change because of direct trade?
It improved
In 2008, Transend began a mutually beneficial relationship with which family farm?
Pacas Diaz
What was the process of harvesting coffee cherries once they had reached a desirable stage of ripeness called?
Selective picking
How did fluctuating coffee prices impact coffee farmers? (Daily double)
Reduced access to basic needs and services
Name of the 1st fair trade certification.
Max Havelaar
What percentage of retail costs flowed to the farmers?
80%
Which city and province is Transcend located?
Edmonton, Alberta
Why were Arabica beans favored on the market?
Higher fat and sugar content
What was the environmental impact of traditional coffee farming?
Little to no impact
In which year was the FLO formed?
1997
____ was time-consuming and costly, but also essential for direct trade.
Relationship building