D4D Definitions
An individual that benefits from a product or service that a company provides.
What is a Customer?
Observational information collected about a customer's actions during the behavior.
What is Behavioral Data?
The process of cutting away solution ideas until only the best solution idea. This solution should solve for customer benefit.
What is Narrowing?
A group discussion to generate ideas or solve problems.
What is Brainstorming?
A belief about an idea that must be true for the idea to be successful.
What is Assumption?
Exceeding a customer's expectations creating positive emotion.
What is Customer Benefit?
An observation method used to observe a customer's use of a product or service in person.
What is Customer Safari?
A narrowing method performed by allocating 100 given points between ideas. The idea with the highest number of points allocated to it is the chosen idea.
What is 100-Point Exercise?
A brainstorming method used to come up with seven distinctly different ideas.
What is 7 to get 1?
An explanation made on limited evidence. It is used as a starting point for continued investigation.
What is a Hypothesis?
Exceeding a customer's expectations which creates positive emotion.
What is Customer Delight?
A horizontal and vertical line used to plot data within a chart or graph.
What are Axes?
A narrowing technique used to place ideas in quadrants determined by specific criteria to help narrow down to a solution idea that will provide the best customer delight.
What is 2x2 Matrix?
The act of thinking or making a decision as a group that removes individual responsibility and/or creativity.
What is Groupthink?
A testable prediction about a study's outcome.
What is a Hypothesis Statement?
An issue or a pain point that a customer encounters while using a product or service.
What is a Customer Problem?
A manually delivered experiment.
What is Concierge Test?
The principle of collecting a large variety of viable solution ideas and then selecting a few solutions with high potential for success to focus one's energy pursuing.
What is Go Broad to Go Narrow?
The method of creating new innovative concepts through pairing different elements thought of during a brainstorming session.
What is Mash-Up Brainstorming?
A crucial assumption that is high risk because it has not been proven true.
What is a Leap-of-Faith Assumption?
A statement that describes the customer problem.
What is Customer Problem Statement?
The process of learning through experimentation and iteration to build a user-friendly solution.
What is Build-to-Think?
The process of considering, pondering, and thinking in one's mind to determine which solution idea will be achieved easily and successfully.
What is Think-to-Build?
A method used to brainstorm new ideas. This method uses a six-pointed star to answers who, what, where, why, when, and how questions about an idea.
What is Starbursting?
A limited version of a product used to test a leap-of-faith assumption.
What is an MVP?