SWOT Analysis
How many countries does lego sell too?
130 countries
What does VRIO stand for?
Valuable, Rare, Imitation costly, Organized to Capture Value
What happened to Ole Krik Kristiansen’s wood workshop?
it burned down
The overall threat of entrants’ level is ____.
Low
Markets are shifting towards what kind of entertainment?
digital entertainment
What is the name of the platform for Lego enthusiasts to showcase their ideas?
Lego Ideas
What are two of LEGO’s core competencies?
The LEGO brick and community engagement
How was Kjeld Krik Kristiansen related to Ole Kirk Kristiansen?
Kjeld was Ole’s grandson
What are some examples of large retailers for Lego mentioned in our presentation?
Walmart, Target
Lego needs to focus on new markets due to declining _____ in Europe and America
Declining Birth Rates
ABS plastic costs how much per pound for Lego?
$1.89
What makes the LEGO brick rare?
Unique system of play/Complimentary products
In 2004 LEGO had 3,560 different shapes, 100+ colors, and thousands of assortments. This led to problems with_____?
supply and demand, stock outs, slow moving inventory
In the table game industry, main players have which kind of integration
Backward integration
What is the best way for Lego to reach the new generation of children?
Mobile Games
From 2020 to 2021, spending on tabletop online games have increased by how much?
40%
What does AFOL stand for?
Adult fans of LEGO
In what year did LEGO have their first financial loss ever? (clue: it was before the year 2000)
1998
Which holiday week has 50-60% of sales?
Christmas
In 2014 Lego produced how many lego pieces by using 77,000 metric tons of petroleum
60 billion
There are 4 business opportunities for Lego, 2 of them being virtual reality and personalization. What are the other 2 opportunities?
Subscription model & new markets
How many LEGO bricks are molded every minute?
30,000
The CEO Knudstorp developed a “shared vision strategy.” The plan had 3 stages, name one out of the three.
manage for cash, manage for value, manage for growth
What are three of the five major competitors in the table game industry?
Asmodee/Goliath Games/Grand Prix International/Hasbro/Ravensburger
What problem is Lego trying to solve by expanding into the board games industry?
Improve market share and growth