Marketing
Product, place, price, and promotion
What are the 4 P’s of marketing?
A brief description of the company’s history, business model, and structure
What is a company description?
The act of giving a presentation to a live audience
What is public speaking?
The one recognized accounting designation in Canada
What is an accountant?
Something of value that you own.
What is an asset?
Where you consider other distributors
What is place?
This section of a business plan must be redone periodically to reflect changes in the market
What is a market analysis?
3 important reasons to be a good public speaker
What is winning over your audience, motivating others, infoming your audience, boosting confidence?
The order in which assets are converted into cash
What is liquidity?
Costs related to the operation of the business and generation of revenues.
What are expenses?
A market that is segmented from a larger target market
What is a niche market?
This is the first step businesses usually take when updating their business plan
What is identifying achieved and missed goals?
3 characteristics of a good public speaker
What is being confident, being well versed, being passionate, eye contact, concise
A document that shows the financial position of a person, business or organization on any given date
What is a balance sheet?
Anyone who owns one or more shares in a company
What is a stakeholder?
It is used by larger companies because they have larger marketing budgets
What is mass marketing?
Good business plans help investors determine this about your business
What is profitability/long-term growth?
How should you make engage the audience within your public speaking?
What is eye contact, audience activities?
A set of rules or standards followed by accountants
What is GAAP (Generally Accepted Accounting Principles)
The difference between total revenues and total expenses
What is net income?
Statistics about consumer hobbies, social activities, lifestyle, interests, etc.
What are psychographics?
This percentage of businesses fail due to a lack of cash
What is 29%?
How to judge one's performance?
What is perform an impromptu speech?
The fundamental accounting equation
What is ALOE? (Assets = Liabilities + Owner’s Equity)
The period of time over which earnings are measured
What is the fiscal period?