NM
Acronyms
Phoning
Prospecting
100

This is the full name of the man who created the NM activity and business building system and ratios 

Al Granum 

100

HO

NM Home Office in Milwaukee

100

What is the name or word used for the number of times you pick up the phone and attempt to contact someone?

Dials

100

Prospecting is____

Phase in the sales cycle where you put processes and techniques in place to find connections between your existing clients and other prospective clients

200

The year Northwestern Mutual was founded 

1857

200

FR 

Financial Representative 

200

Number of dials you have to complete per workday

25 intern/ 30 post grad

200

Phases of the Sales Cycle you prospect 

End of Factfinder & Close Meetings 


Note: 75% of your referrals or qualified suspects come from these meetings 

300

The average relationship length (in years), between a NM rep and client 

27

300

DI 

Disability Insurance or Long term care disability (LTD) 

300

The number of times you should try to overcome objections on the phone 

3

300

One prospecting question used to help people think of people they know 

If you were going to start a business, who are the two people that you would want as your business partners?

If you could only invite two other couples over for one final dinner, who would they be?

If you were going golfing, who are the three other people you would want in your foursome?

Who do you know that recently got married?

Who do you know that recently had a baby?

Who’s the most successful person you know?

Who’s the best saver you know?

Who’s the most successful business owner you know?

Who do you know that doesn’t need what I do?

Our office is constantly growing, who do you know that you could see doing my job?

400

As a mutual company, we don't have shareholders-we report to our_______

Policyholders 

400

LTC 


Long Term Care 


400

The person who referred you to someone is called the____

Nominator 

400

The 3-step promotion process 

1. Describe how you will introduce yourself 

2. Ask for the introduction 

3. Express the importance of being nominated

500

Chief Executive Officer

John Schlifske

500

QS

Qualified Suspect 

500

One common objection people get on the phone

- Working with someone already

- What do you do? What is this about?

- Not Interested

- Too Busy/Don’t Have Time

- Don’t want to waste your time

- Just send me something

- Can’t get the appointment & call back in the future

500

4 major topics covered in a prospecting meeting 

1. Explain why you are in the business (tell your story) 

2. Explain what we do as a company

3. Explain how we grow our business in the financial planning world (only 2 ways)

4. Look for their help on introducing you to 10-20 people

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