Sports OTT
What targeting can be applied to Sports OTT?
What is DMA
What is :15, :30, and :60
What is the metric Google uses to determine CPC price and ad placement?
What is Quality Score
Addictive Social Media Platform, with huge reach across Gen Z to "Elder Millennials". Coming to SBG Stations In July '22
What is TikTok!
Name the 3 League Apps where your Sports OTT campaign will appear.
What are MLB TV, NHL, and NBA TV
True or False: Through the Data Kitchen, we can create bespoke "Super BITS" for individual clients' needs.
What is TRUE!
A quality score ranges from what?
1-10
What is the #1 Influencer Platform?
What is Instagram.
Followed by YouTube and then TikTok
True or False: Sports OTT Campaigns will never run on Mobile.
What is FALSE
Name a benefit of using a Flowcode in an OTT Campaign
What are: Allows users another way to engage with a client's brand.
Free!
FlowPage added analytics
Its sexy!
Incorporates the clients brand
What is 1 of the many features of our email marketing program?
What are: Double Opt In, Responsive Design, Targeted Delivery, Guaranteed Click Through, Stays in a consumers inbox until they are ready to take action, multiple ways for a user to interact with a client's message.
When is the best time to use video on Social Media Platforms?
When you want to educate, influence or instruct.
What % of SportsOTT inventory is LIVE.
What is 50%
Name a Competitive Difference of working with Compulse OTT.
What are, we own our on Tech, MOAT Verified, 4000 plus campaigns MONTHLY, unique impression counts for avails, pure cord cutter environment.
What should Email Marketing ALWAYS be paired with?
Display or Social Retargeting, Smart Mailer, Retarget to the Opens.
Name the two ways we sell Social Media Campaigns for Social Media Ad Buying (ie- not station related).
What are "By Reach" and "By Clicks"
True or False: Sports OTT is a great platform for Political Advertising.
What is FALSE.
True or False: We can target viewers based on political affiliation and recent voting history.
What is TRUE.
When should you leverage a brand strategy for SEM?
What is when the client has brand equity.
Social Media sits in the sales funnel where?
Trick Question: Whats is spans the middle, but can also be used at the end for Consumer Advocacy.