Web Dev
A website that allows you to buy and sell tangible goods, digital products or services online.
E-Commerce website
Another term for PPC is...
SEM or Google Ad Words
Targeting someone after they go to your website
Retargeting
Call to action should be how many words?
2-4
OTT
Over The Top - Media service is any online content provider that offers streaming media as a standalone product.
A _________ is a developmental add-on that is installed directly to our software to enhance a website’s capabilities.
Plug-in
The difference between SEO and SEM is....
SEM is about getting traffic via paid ads, and SEO is more about acquiring, monitoring and analyzing organic (unpaid) traffic patterns
Serving ads to someone after they go to a specific location
Geofencing
What assets should be provided in order to create a display ad?
Logo and images (if necessary)
SEO
Search Engine Optimization - The process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines
An approach that aims to make web pages render well on a variety of devices and window or screen sizes from minimum to maximum display size to ensure usability and satisfaction
Responsive Websites
"The best place to hide a __________ is the second page of Google"
Dead Body
This strategy is like a digital mailer
Addressable Geofencing
The two standard video lengths for OTT and Pre-roll are...
15 and 30 seconds
CTR
Click Through Rate - a metric that measures the number of clicks advertisers receive on their ads per number of impressions
To gather and monitor website data, such as bounce rate and page views, a __________ pixel code is installed on every website.
Google Analytics
The process of discovering which words and phrases your target audience is using to search for websites and answers to questions on search engines.
Keyword Research
Targeted anybody within a zip code is called...
Geo-Targeting
___________ is a combination of a business plan’s Executive Summary and a style guide.
Branding Guide
CPM
Cost Per Thousand - paid advertising option where companies pay a price for every 1,000 impressions an ad receives
To have a website with HTTPS and to be indexed on Google, a website must have a ________ to verify it has authenticated identification.
SSL Certificate
All the measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.
OnPage SEO
The use of paid ads that match the look, feel and function of the media format in which they appear.
Native Advertising
__________ are a hexadecimal way to represent a color in RGB format by combining three values – the amounts of red, green and blue in a particular shade of color.
Color Hex Codes
DSP
Demand Side Platform - A DSP is a technology that allows advertisers to purchase display ad inventory across Real Time Bidding (RTB) networks like Google