PRODUCT
What is the goal of positioning?
To set a product apart from the competition
Which does PLACE refer to in marketing mix?
In the marketing mix, place refers to where your product or service will be sold.
What is positioning?
The image that a product projects in the mind of consumers
Definition of PROMOTION
Promotions refer to the entire set of activities, which communicate the product, brand or service to the user.
One way to generate ideas for a product is based on...
Consumer analysis:
-Consumer profiles and targets
-Trends in the market
Lucky point
Receive point without question.
What is cost-based pricing
• What is the cost of making the product?
• What unit margin is needed to target volume
• Price is set to produce the desired unit margin and profitability
Lucky point
Receive point without question.
Definition of RETAILERS
work directly with the consumer. These intermediaries work with wholesalers and distributors and often provide products manufactured by different producers all in one location.
An example of promotion marketing mix
Examples include print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, emails.
What does PRICE in marketing mix mean?
Amount of money charged for a product or service, or the sum of values consumers exchange for the benefits of having or using the product or service.