Walkthrough/Demo
What does the FAB framework stand for?
"How can I target clients going to competitors stores where our items are not located?"
Geo Targeting
What languages are StackAdapt Browsing Audiences available in?
Languages available: English, Spanish, French, German, Portugese, Italian
How many shutterstock images can you use per campaign?
10
View Only vs Member permissions
Member: Can view all pages that an admin user can. Has view and edit capabilities based on permissions given by Admin.
View Only: User can view the details of campaign set up but cannot edit or save any changes.
During a demo one should discuss the top ____ features uncovered during _______.
3;Discovery
" I am currently strapped for creating deliverables"
Creative Studio
What two features in the Political Vertical have no minimums?
Political Lifts, Legislative District Targeting
Audience size in the detail view is based on ____?
Unique Device ID's
Chevron Order and Hierarchy
Advertiser->Campaign Group->Campaign->Creatives
Hierarchy: From left to right; for ex: campaign group setup supersedes campaign
During this call a potential demo may be okay to walk through if enough pre-research has been done.
Capabilities/Discovery Call
"An event has occurred and we want to make sure our ads are not running in certain cities"
Blacklist of geo targeting available
In house FTA measurement (PlaceIQ), FourSquare (known as Placed or Factual), Cubeiq
What is an Interest and Intent segment?
StackAdapt's 1st party data
Standalone vs Universal pixel
Universal can track engagements, URL based audiences, conversion events, event key; URL Rule: when the URL changes it fires Standalone is a separate piece of code that looks for anything outside of that (button click, thank you pop up, URL doesn't change but must be recorded)
Native, Display, Video, CTV, Audio, In-Game, DOOH
"We have first party data but need to run audiences with it as soon as possible"
1st party audiences we can set up via LiveRamp
What novel audience targeting do we offer?
Page Context AI
To create a Lookalike audience outside of CRM data you must plant a _____ and it must fire at least _____ times.
Pixel/4000
Brand Lift vs Footfall
Brand lift is the measurement of how your marketing, advertising or customer experience efforts are changing consumers’ recognition, perceptions and behavior towards a brand.
Footfall attribution refers to the method used to relate campaign impressions or conversions to actual store visits. It tracks users (via mobile device) who were exposed to a brand through a media campaign, and their subsequent visit to a brick and mortar store.
Navigating through the top concerns your customer has stated is also known as...
Solution Mapping
"We've put a lot of time and effort into this video ad, how can we make sure it's the main focus when the ad presents itself to the right customer?"
In-app interstitial video, which will expand to fill a mobile screen and demand the attention of users
Attribute destination visitation to StackAdapt campaigns - Identify visitor origin markets - Break down visited locations; are part of _____ vertical and ________ ________ measurement.
Travel; Destination Visitation
Geo-radius targeting is in real time and Geo Location is anyone that has entered that radius and then use this audience within your campaign targeting, in which case they could be outside of your intended radius by then.
DRT vs RT
Retargeting: Retargeting ads allow your business to show targeted ads to the users who visited your website and didn't complete a conversion – purchase an item, fill in a contact form, download a file, etc.
Dynamic Retargeting: dynamically retargeted ads with a customized native (image, headline, and copy) or display ad, bringing them back to the product page that grabbed their attention, letting you show previous visitors ads that contain products and services they viewed on your site.