A
Ubiquitous e-commerce extended beyond traditional boundaries and removed from a temporal and geographic location.
marketspace
Electronic sales of goods and services among businesses.
business-to-business (B2B) electronic commerce
Intangible property created by individuals or corporations that is subject to protections under trade secret, copyright, and patent law.
intellectual property
The use of wireless devices, such as cell phones or handheld digital information appliances, to conduct both business-to-consumer and business-to-business e-commerce transactions over the Internet.
mobile commerce (m-commerce)
Selling the same goods, or nearly the same goods, to different targeted groups at different prices.
price discrimination
The cost merchants must pay simply to bring their goods to market.
market entry costs
Using large Internet audiences for advice, market feedback, new ideas, and solutions to business problems; related to the wisdom-of-crowds theory.
crowdsourcing
E-commerce revenue mode in which websites are paid as affiliates for sending their visitors to other sites in return for a referral fee.
affiliate revenue model
Placing ads within social network newsfeeds or traditional editorial content, such as a newspaper article.
native advertising
The ease with which consumers can find out the variety of prices in a market.
price transparency
Website generating revenue by attracting a large audience.
Advertising revenue model
In e-commerce, changing a delivered product or service based on a user’s preferences or prior behavior.
customization
GPS map services available on smartphones.
location-based services
Electronic retailing of products and services directly to individual consumers
business-to-consumer (B2C) electronic commerce
Description of how a firm will earn revenue, generate profits, and produce a return on investment.
revenue model
Consumers selling goods and services electronically to other consumers.
consumer-to-consumer (C2C) electronic commerce
Goods that can be delivered over a digital network.
digital goods
Online retail stores from the giant Amazon to tiny local stores that have websites where retail goods are sold.
e-tailer
Ability of merchants to target their marketing messages to specific individuals by adjusting the message to a person’s name, interests, and past purchases.
personalization
Selling goods, information, or services to customers as the main source of revenue for a company.
sales revenue model
The ability of consumers to discover the actual costs merchants pay for products.
cost transparency
The direct computer-to-computer exchange between two organizations of standard business transactions, such as orders, shipment instructions, or payments.
electronic data interchange (EDI)
Ability of firms to market goods profitably to very small online audiences, largely because of the lower costs of reaching very small market segments.
long tail marketing
Method of publishing audio broadcasts through the Internet, allowing subscribing users to download audio files to their personal computers, smartphones, or portable music players.
podcasting
E-commerce revenue model in which the firm receives a fee for enabling or executing transactions.
transaction fee revenue model