16.1
16.2
16.3
16.4
Vocabulary
100

2,600 people were surveyed. 2,080 people said they would buy the product as soon as it becomes available. What percentage of people who would buy the product?

80%

100

Find the percent of potential purchasers if 320 out of 1,600 people would purchase the product.

20%

100

Brand one appliances earned $4 million while the total market sales were $180 million. Find the market share.

2.2%

100

Kitchen Market has a market share factor of 10%. The projected market sales are $3,250,000. Find the projected sales.

$325,000

100

A selected group of people who try out a new product.

Product Test

Sample

Opinion Survey

Sample

200

500 people were surveyed. 58 people said they would never buy the product once it becomes available. What percentage of people will not but the product?

11.6%

200

Out of a sample of 1,00 users, 350 preferred the new style of contact lenses. Based on this information, what is the percent of potential purchasers?

35%

200

Brand one sold 2 million units, while the total market was 20 million. Find the market share.

10%

200

Appliance Market has a market share factor of 8%. The projected market sales are $6,300,000. Find the projected sales.

$504,000

200

Total number of people who try out a new product.

Market

Market Share

Product Test

Market

300

8 people were predicted to say that the cereal was POOR, but 10 people actually did. Find the absolute error.

2

300

Find the Annual Sales Potential if the Estimated Market Size is 1.4 Million, the Individual Rate of Purchase is 2 items per year, and the percent of potential purchasers is 20%.

$560,000

300

Wakena Tires sells 3,760,000 care tires each year. 47,000,000 car tires are sold each year in the U.S. What is Wakena's market share for car tires?

8%

300

All American Music has a market share of 8.5%. Estimated market sales for next year are $5,800,000. What is All American Music's sales projections for next year?

$493,000

300

The percent of the market that purchases a product instead of a competitor's product.

Sales Potential

Opinion Research Firm

Market Share

Market Share

400

If the absolute error is 2 and the number of people that actually responded was 10. Find the relative error.

20%

400

Find the Annual Sales Potential if the Estimated Market Size is 2.5 Million, the Individual Rate of Purchase is 3 tubes of toothpaste per year, and the percent of potential purchasers is 25%.

$1,875,000

400

Tall Tex Electronics produced a new game software. Sales of this software amounted to $813,000 last year. Total market sales for electronic games of this type was $17,400,000 last year. What is the market share for Tall Tex?

4.7%

400

Community Food Store has a 6% share of the market for food sales in the Chicago Heights Area. Food sales in the area for next year are estimated to be $38,400,000. What is the projected sales figure for Community Food Store for next year?

$2,304,000

400

Questions asked in order to find out how likely a product is to sell or be used.

Opinion Survey

Potential Sales

Opinion Research Firm

Opinion Survey

500

Carmeltia Diaz predicted that 160 people said that they would be likely to buy the product if they had a coupon. After the survey was completed, 153 people stated that the would buy the product if they had a coupon. Find the absolute error AND the relative error.

Absolute Error: 7

Relative Error: 4.6%

500

Ruston Corporation has a suntan cream called Lite Stuff. They find a sample of 3,000 teenagers and 1,200 said they would purchase the product. Ruston Corporation estimates that there 2,000,000 teenagers would buy suntan cream at a rate of 3 tubes per year. What is the sales potential for the product for one year?

Percent of potential purchasers: 40%

Estimated Market Size: 2,000,000

Individual Rate of Purchase: 3 tubes per year

Annual Sales Potential: $2,400 000

500

Amdex sold 1,200,000 air conditioners during the tear. 8,000,000 were sold in the entire U.S. market. What was Amdex's market share for the year?

15%

500

Future Sporting Goods has traditionally had about 25% of the retail business in Martin County. The total estimated sporting good business in the country for next year is $15,430,000. What sporting goods business can Future project for next year?

$3,857,500

500

When a market researcher asks a group of people to try a product.

Product Test

Sample

Opinion Research Firm

Product Test

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