Turner Broadcasting
NBA and NHL games are broadcast on which Turner network?
TNT
What is the formula for CTR?
Clicks/Impressions
site-served or tracking
A :06 video is commonly referred to as ___________
bumper
This buy type/rate for site direct partners is characterized by its non-guaranteed delivery.
Flat Rate
This Turner app is used to broadcast college basketball games in March
March Madness Live
What is the formula for CPC?
Cost/Clicks
What kind of tag would we need to account for both display and video dcm fees in the Media Plan?
3p Video tag (VAST TAG)
Advertisers can use this targeting tactic to reach a hyper-targeted audience with their choice of relevant keywords, URLs, and apps.
Custom Affinity
What are the 5 WBD apps that we drive users to across our paid media campaigns?
HBO Max, TBS, TNT, Bleacher Report, March Madness Live
John Cena serves as a host on this TBS Original Competition show
Wipeout
What does the M in CPM stand for?
Mille (Latin or French for Thousand)
We've contracted NYTimes.com to run a Homepage Roadblock which includes a 970x250, 300x600, and 320x50 (for mobile). What kind of tags will be used for these creatives?
3P Tags
What is the max length for a non-skippable video on YouTube?
:15
How much of a 22 minute YouTube ad does one have to watch to register as a "view"?
:30
AEW PPVs are sold and streamed on what platform?
Bleacher Report Live
Which of the following placements have comparable data?
Amazon Inline Banner
YouTube TV :30s video pre-roll
Roku Native Display
Amazon's Inline Banner and Roku Native Display
A skin, billboard, medium rectangle, and mobile leaderboard are all being served as part of a homepage takeover. Which one of these banners will not be served via third party tag?
Outside of DV360, name two other programmatic DSPs that are used by agencies/marketers.
The Trade Desk, Amazon DSP, MediaMath, OneView, Xandr, Yahoo, Rhythm One, Adelphic, Basis, Amobee
This Vizio ad product allows for an interactive and custom overlay to be placed on linear programming which can then drive users to an app on the Vizio platform
Jump View
According to Variety, TBS, CNN, Adult Swim and TNT are Turner's most watched networks of 2021. Rank them in order starting with the most viewed network.
CNN, TNT, TBS, and Adult Swim
Two media partners both ran video placements for a TNT campaign at $50K each. Partner #1 drove 750K views, while partner #2 drove 1.5M impressions, and earned a 60% VTR. Which partner had the more efficient CPV?
Partner #2 (900K views at $0.05 CPV)
Main difference between a VAST and VPAID tag?
VPAID tags allow for greater interactivity with video ad
What media and entertainment Google affinity is used to reach users with a strong affinity for TV content?
TV Lovers
What are the two SDK partners used by Turner for CTV campaigns?
Branch and Kochava