Non-GAAP or KPI
Users
Companies
Interviews
100

Customer Retention Rate 

KPI

100

General opinion on standardization

support

100

Corporation used in the “effects of KPIs: companies” activity

American Eagle Outfitters

100

Professor Tharrington went here for bachelors degree 

Notre Dame 

200

Gross Profit Margin

Non-GAAP

200

Priority on the FASB Technical agenda 

low 

200

General opinion on standardization

Opposition/against

200

Professor Lee compared KPIs to this online platform used by students 

Rate My Professor

300

Waste Reduction Rate 

KPI

300

Adding guidance would increase this

Transparency, consistency/comparability, reduced time

300

Correct calculation of ROA 

All of them

300

Issue that users would face if regulation happens

information overload 

400

EBIT

Non-GAAP

400

Percent of investors who responded to the FASB ITC

23%

400

First step in creating a KPI

establish an objective 

400

The bias that users who commented on the FASB agenda had

Response 

M
e
n
u