Digital Marketing 101
Clicks divided by impressions
What is CTR? (click through rate)
HTML's full name
What is HyperText Markup Language?
The social networking site where millennials learned how to use HTML.
What is MySpace?
Famous because of an iconic country singer/songwriter.
What is Dollywood? (DreamMore also acceptable)
The year GCommerce was founded.
What is 2002?
Display ads that utilize javascript.
What are HTML5 ads?
"a11y" in development terms
What is accessibility?
This major ad platform was born during the turn of the new millennium.
What is Google Adwords?
Known for its "signature scent" that is pumped through the air vents.
What is The Lenox?
The number of Forbes Five-Star Properties at GCommerce.
What is 6?
Google Ads' 5 campaign types.
What is Search, Display, Video, Shopping, and App?
WordPress block editor is named after this famous inventor.
Who is Johannes Gutenburg?
The year did online advertising revenue beat out traditional print revenue.
What is 2010?
This "infamous" property has a been a GCommerce client for 16 years.
What is Sunset Marquis?
The number of active services GCommerce offers according to our website.
What is 18 services?
The original programming term for a cookie.
What is a Magic Cookie?
The year WordPress was released.
What is 2003? (May 27, 2003 to be exact)
The first real campaign of this marketing type launched in 1978.
What is email marketing?
This 4-star property does not share a name with the others in its collection.
What is The Chateaux, Deer Valley?
The first real marketing client at GCommerce.
Who is Mosaic?
On average, organic search drives this % of total website traffic.
What is 53%?
The number of websites GCommerce launched so far in 2022.
What is 16 websites?
In 1995 Netscape develops this revolutionary metric for online advertising.
What is CPM?
Rated as the #1 Resort Hotel in its state by Travel+Leisure World's Best List 2022.
What is Inns of Aurora?
The GCom Culture Pillars.
What are Flexibility, Work Hard/Have Fun, Do The Right Thing, Excellence and Efficiency, and Growth.