Product Mix Strategies
Psychological Pricing
Discounts and Allowances
Pricing Technologies
Guess the Price
200
Buy a new phone and it comes with a charger and a case all for one price.
What is Bundle Pricing?
200
$0.79, $9.99 - convey bargain image
$10.00, $50.00 - convey quality image
What is Odd-Even Pricing?
200
Christmas items are 50% off the retail price, the day following Christmas (Dec. 26th)
What are Seasonal Discounts?
200
Gadgets that provide real-time pricing info, like the electronic screens at Kohl's.
What is Communicating Prices to Customers?
200
$129.99
According to Dell
300
Seafood is cheaper in states that are on the coast lines, compared to inland states that pay higher delivery fees.
What is Geographical Pricing?
300
Setting a higher-than-average price to suggest the appearance of quality status.
What is Prestige Pricing?
300
A cellular company offers you a reduced price on the newest model phone if you bring in and trade your current phone for the new model.
What are Allowances?
300
Wireless tech that embeds a tiny chip into the product, that's filled with the description of the item.
What is RFID Strategy?
300
$249.99 According to Best Buy
400
Different flavored dips are on sale 2 for $4.00, but the price of chips has gone up to $6.00 a bag.
What is Captive Product?
400
A package of Snickers 3 for $1.99
Instead of pricing each at $0.66
What is Multiple Unit Pricing?
400
2/10Net30 offered to businesses to pay bills sooner.
What are Cash Discounts?
400
Decisions based on large amounts of data that web-based price tech crunches into usable information.
What is Smart Pricing?
