The Marketing Mix
How many P's are there in the Marketing Mix?
Seven
Asking a question in person is an example of what kind of research?
Primary
The day to day goals of a company or organization.
Mission
Typically a smaller number of P's are often used in the Marketing Mix. How many are most often used?
Four
When you do this type of research you never actually own the information or results.
Secondary
This statement is helps direct company and employee confidence
Value
Setting your pricing strategy slightly lower than your competition is known as what Pricing Strategy?
Skimming
When researching and gathering data that involves numerical outputs - you are gathering what kind of information?
Quantitative
This statement refers to the company's goal for the greater good.
Value
Developing your product line with a new target customer in mind, but maintaining the original essence of your brand is known as what Product Strategy?
Diversification
When gathering data that involves responses of personal opinion, you are gathering what kind of data?
Qualitative
This brand's mission mentions to be the must customer centric brand in the world.
Amazon
Both your online selling platform and the physical store receive product through a strategized plan that focuses on what P of the Marketing Mix?
Place/Distribution
The following satisfaction survey takes into account brand promoters, detractors and neutral responses.
Net Promoter Score
These statements encourage people to think critically about the influence their actions will have on company goals
Mission