Intro to Social Media
Online services, site or apps that allow us to interact and use two-way communication between publisher and users.
What is Social Media?
Online services that allow you to create or upload content and interact with users who read the content.
What is Social Media Publishing?
Asking a large group of people to brainstorm new ideas for products, services and even content.
What is Crowdsourcing?
This person records and prepares podcasts for distribution on the internet and via Social Media platforms.
What is a Podcaster?
An orderly examination of social data to help you discover, categorize and assess all the social conversations about your company and brands on social media.
What is a Social Media Audit?
One-way communication methods in which the publisher creates the content and sends that content to the end users via the media source.
What is Traditional Media?
Online services that group individuals with common interests or goals into specific groups or communities.
What is Social Networks?
Communication is all outbound from Business to Consumers.
What is Business to Consumer (B2C)?
This specialist is responsible for research, writing, editing, and chooses the most appropriate format to achieve their social media goals.
What is a Content Specialist?
How an audience perceives and ranks a company or brand on social media.
What is Positioning?
Content that is created by of the users of an online system or service.
What is User Generated Content (UGC)?
Online services that allow users to manage content and links they find on the internet.
What is Social Collaboration?
Communication is Inbound from the Customer to the Business.
What is Customer to Business (C2B)?
This person oversees paid social media advertising efforts.
What is a Marketer?
Groups people based on personal factors, such as age, gender, marital status and so forth.
What is Demographic segmentation?
The process of a particular content item becoming wildly popular by multiple people sharing it.
What is Viral?
Using Social interaction features to help sell products online.
What is Social Commerce?
Empowering employees to promote the company, brand and products on Social Media.
What is Employee Advocacy?
This person manages the day-to-day activities on social media platforms.
What is a Project Manager/Coordinator?
A group of customers a business tries to reach with their content and messages.
What is a Target Audience?
Keywords, category names, or metadata used to describe an online content item.
What is a Tag?
Services that include virtual worlds and online games that have social features included in them.
What is Social Entertainment?
A barcode that allows embedding of a variety of data into the code, such as URL's, video links and email addresses.
What is a QR Code?
This person oversees the overall social media strategy for the company.
What is a Director?
An examination of the strengths, weaknesses, opportunities and threats around a business process or question.
What is a SWOT analysis?