Sales War
FZ/RF Hot Dogs. vs FZ/RF Burgers
Hot Dogs ($2.912 B)
Burgers ($2.910 B)
For the 2nd straight year, these 2 beverage brands are the only $6B+ brands in SATORI.
Gatorade
Fruit Punch
Salmon Oil
Yes!
This certification is "designed to increase shopper confidence in purchasing plant-based foods while promoting the collective growth, awareness, and values of plant-based food brands"
Certified Plant Based Foods Association
SS Pretzels vs. SS Beans
Beans ($2.6 B)
Pretzels ($2.2 B)
This is the only top-50 brand who shares its name with a 1M+ population US city
Philadelphia
Chobani
Vanilla
Whole Peach
No :(
But we do code for whole banana, whole pear, whole strawberry, and a whole lot more
This certification "identifies companies and brands meeting social and environmental standards, public transparency, and legal accountability to balance profit and purpose."
Certified B Corporation
Paper Towels vs. Red Wine
Paper Towels ($6.5 B)
Red Wine ($6.1 B)
This CPG powerhouse was the #1 highest-selling brand in Target in 2022.
Starbucks
Spindrift
Lemon
Sodium Acetate
No :(
This certification helps customers "ensure that their products support productive and healthy fish stocks" while also minimizing any negative environmental impacts resulting from seafood production"
Certified Marine Stewardship Council
Ketchup ($1.124 B)
Pickles ($1.121 B)
Founded in 1936 as the "premier source for Authentic Latino cuisine", this New Jersey-headquartered brand competes in 41 SATORI categories, more than any non-Private Label brand in Food & Bev.
Goya
Kettle Brand
Salt & Vinegar
Potassium Nitrate
No :(
But it is used in food preservatives, as well as rocket propellants!
This certification identifies products that are "ethically sourced from famers and workers who get a fair deal"
Certified Fair Trade America
Water Non Carbonated vs. Energy Drinks vs. Milk
Energy Drinks ($17.7 B)
Milk ($16.7 B)
Water Non Carbonated ($16.4 B)
This brand will empty your wallet with ease, and was Foxtrot's highest-selling brand in 2022, with over $1M in sales
Jeni's
Hu Kitchen
Cashew Butter + Vanilla
Green Coffee Beans
Yes!
This certification "verifies that your product/s do not contain the World’s most used herbicide"
Certified Detox Project - Glyphosate Residue Free