Test 1

Communication

100

Define Communication

Communication is the process of sending and receiving messages that convey information, ideas, feelings, and beliefs.

200

What is the purpose of communication? 

share information, create relationships, persuade, and entertain others

300

Name two marketing channels

• Face-to-face, telephone, e-mail, text message

400

What is Formal communication?

• Follows protocol (rules of etiquette) as to how levels of employees interact with each other.

500

What are the three communication directions?

• Upward- Employee to Manager
• Lateral- Employee to employee
• Downward: Manager to employee

Communication

100

What are the five components to the communication process?

Sender, receiver, message, channel, feedback

200

Define Business communication:

• Sending and interpreting messages related to products, services or activities of a company or organization

300

What is a linear model of communication?

• One-way process where the sender is the only one sending a message and the receiver does not offer feedback.

400

What is a global workplace?

The ability for worldwide communication and movement has created a global society in which goods and services are bought and sold both inside and outside the country of origin.

500

What are some factors of us living in a global society?

• Goods and services are bought and sold both inside and outside of the country of origin.
• People of all cultures travel to other countries and become part of the workforce there, creating a global workplace.

Marketing

100

What are the 4P’s of marketing?

• Product, price, promotion, and place

200

What factors effect the price of a product?

• Marketing cost, cost to manufacture, distribution expenses

300

List three types of marketing channels

Direct selling, digital advertisements, SEO Marketing, Public relations, E-mail marketing

400

What is marketing?

the process or technique of promoting, selling, and distributing a product or service

500

What are things to look for when selecting a target market?

Group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, and lifestyle.

Globalization

100

What should you be aware of in a global workplace

•Customs and traditions

•Behaviors considered offensive and avoid them

200

What is a multinational company?

A company that conducts business in at least two nations.

300

How can companies succeed in countries throughout the world?

Adaptating to local norms

400

What is the purpose of marketing channels?

• Optimize reach, build relationships, and generate leads/ encourage purchases.

500

What did NAFTA do for each country?

Eliminated tarrifs...allowed free trade

Random

100

What factors go into promotion of a product?

• Seasonal Sales, the product is near its life cycle, Customer acquisition

200

What are the three types of reading?

• Skimming: Look over material quickly to locate a specific date. Ex: 10-page report to find one paragraph on HR
• Scanning: Try to get a basic understanding of the main points and objectives.
• Careful readers: Focused… trying to remember what was read.

300

Why is reading on the job important?

• Staying informed, following procedures, handling transactions, providing customer service, and Making decisions, and solving problems.