Typefaces
Have strokes at the tips of the letters.
What is Serif?
Across from each other on the color wheel
What is complementary colors?
A creation of the mind the law protects from unauthorized users
What is intellectual property?
A group of people, at which a film, advertising, or campaign is aimed at, defined based on their common characteristics such as demographics and behaviors.
What is the Target Audience?
Vertical spacing between lines of text.
What is Leading?
Used for decoration
What is Ornamental?
The name given to a color.
What is Hue?
A type of intellectual property consisting of a recognizable sign, design, expression, jingle, etc. usually associated with a company and goods.
What is Trademark?
Breaking groups or markets into segments according to age, race, religion, gender, ethnicity, income, education, or other statistically measurable data.
What is Demographics?
Horizontal spacing between pairs of letters.
What is Kerning?
No strokes at the tips of the letters
What is Sans Serif?
3 colors next to each other on the color wheel
What is analagous colors?
A form of intellectual property that gives its owner the legal right to exclude others for making, using, or selling an invention for a limited period of years.
What is Patent?
A client’s aim or desired result of a project.
What is Client Goals?
A database of images, sound clips, and music with it's own licensing/permissions.
What is Creative Commons?
Can be used for specific purposes such as musical notation and mathematical symbols
What is Symbol?
Multiple shades of the same color
What is Monochromatic color?
The legal ownership of an intellectual property which allows the owner to create copies and profit from the intellectual property.
What is copyright?
A first, typical or preliminary model of something, especially a machine, from which other forms are developed or copied.
What is a prototype?
Horizontal spacing between all characters in a large block of text.
What is tracking?
Conveys a formal mood
What is Script?
Amount of Hue used in a particular color
What is saturation?
A legal doctrine that allows the use of some copyrighted materials without having to ask for permission.
What is Fair Use?
A design methodology based on a cyclic process of prototyping, testing, analyzing, and refining a product or process.
What is iteration?
This lasts a lifetime plus 70 years.
What is copyright?