Ch. 4-
Commercial/Announcements
Commercial/Announcements
This is used to help show a producer or director the vision the writer has. It can also flesh out a script by giving a visual depiction.
What is a storyboard?
These should not be cluttered, but rather they need to be precise.
What are scripts?
This medium is not inhibited by visual content.
What is radio?
This type of lense has to be readjusted, which can take up time
What is prime lense?
This 80's rocker from Indiana held a concert at Houchens-Smith Stadium in 2012. He also had a nephew who attended WKU briefly. (He likes little pink houses)
Who is John Mellencamp?
This should be played/showed every hour, either at the top or the bottom of the hour.
What is Station ID?
These are more detailed outlines that writers use to flesh out the story. You can also get this if you go to the hospital.
What are treatments?
This radio play created mass hysteria because people thought aliens has come to town.
What is "War of the Worlds"?
Reality shows utilize these types of mics as well as wireless mics
What is boom mics?
This university became the first to have its marching band win a Grammy award.
Who is Tennessee State University?
Hope you brought a tissue! This type of appeal will either have you balling your eyes out or laughing uncontrollably.
What is pathos or emotional appeal?
As a writer, you should always aim to do this rather than just tell a story.
What is show?
This is believed to be the first piece of mass media known to man
What is the Bible?
The writer must understand and be prepared to designate any and all of these six specific...
What is camera movements?
This professional basketball player won a total of 11 NBA championships (several were as both a coach and player).
Who is Bill Russell?
You need to make sure this looks good and contains links, website information, an easy URL to find, etc.
What is social media?
Writers must take this into account when writing dialogue/scripts that include references to people (Ex. first responders).
What is gender?
This is now being geared to strictly online content.
What is writing?
Among other things, The writer should be familiar with this when plotting out a shoot.
What is the studio or shooting location?
This former NBC executive is also a WKU alumnus and has a room named for him in this building.
Who is Julian Goodman?
These are the 5 formats used in commercial/PSA writing.
What are the Straight Sell, Testimonial, Humor, Music & Dramatization?
In a script, you can use this after the first time an organization/group has been introduced to the audience.
What is abbreviation?
This is the formal name for the audience you seek to reach.
What is demographic?
Remember that this doesn't replace visuals but compliments them!
What is sound or music?
The song "Wild Thoughts" by Rihanna samples what 2000's song by Carlos Santana & the Product G&B?
What is "Maria, Maria"?