Einstein Engagement Frequency
What are the four Contact levels found in Einstein Engagement Frequency?
In the Einstein Messaging Insights Dashboard, up to how many days does Einstein use the events collected after an email send to assess whether the send is an anomaly or not?
7 Days
A marketer at NTO wants to apply Einstein Copy Insights to subject lines in Spanish. Where could they go to configure that?
They can’t do that because Insights are available for English subject lines only
How often does Einstein Messaging Insights evaluate journey sends/batch sends?
Once a day
True or false: Commercial and Transactional emails are analyzed by Einstein Engagement Frequency but test sends are not.
False - Commercial only
What Einstein Engagement Scoring metric is weighted heaviest?
Click
For Einstein Messaging Insights what is the difference between Journey Insights and Batch Send Insights?
Journey Insights analyzes all email activities in a journey to find anomalies while Batch Send Insights uses a group of similar sends within the last 90 days to find anomalies.
Einstein Copy Insights bases its insights off of __ days of rolling data?
90
Describe typical engagement behavior of a subscriber with a window shopper scoring persona.
Window Shoppers = Subscribers with high open and low click engagement.
What happens when Einstein Send Time Optimization doesn’t have enough data to create a model for a contact?
The contact receives messages according to a generalized model (Enterprise Unit Data Quality)
NTO wants to run a Free Shipping campaign for customers who are infrequent engagers. They will not have dedicated tracking for this and would like a no-code solution for finding those customers who are subscribed but have low engagement. What solution could be offered to them?
Use Einstein Engagement Frequency to determine your Win-Back users and target them
A client wants to do a re-engagement campaign, how you would you suggest as a marketing admin that they go about pursuing this while using personas as the engagement qualifier?
Dormant/Win back personas are those who neither open or interact with emails. A campaign to re-engage or win back people would want to target these users.
A marketer from NTO is planning on creating an Asset Class in Einstein Content Selection for a promotion their company is doing in the fall that will begin in September and end in November. What would be a best practice when creating this Asset Class?
Make sure that the start date is September 1 and that the end date is November 30 so that the Asset Class doesn’t extend passed the promotion dates.
A marketer at NTO wants to prevent customers from seeing any image using the same assigned Asset Attribute for a single message. What rule can be applied to this scenario?
Variety Rule
Can a marketing Admin see the Business Unit Data Quality in the Einstein STO dashboard?
No - Enterprise Unit Data Quality is what is seen in the dashboard