Magic
Magic: The Gathering is this type of game.
What is a card game?
The name of the website that Emerson Spartz created.
What is MuggleNet?
Air Jordan is modeled behind this person?
Who is Michael Jordan?
True or false: Jordan brand is separate from Nike
What is false?
True or false: The activities children partake in can translate into their profession/personality/lifestyle.
True
True or false: Magic: The Gathering is the last section of the chapter.
What is True?
The film focused around MuggleNet
What is Harry Potter?
This is the number of the chapter.
What is seven?
The logo name for Jordan brand is this.
What is the Jumpman logo?
True of false: The product flexibility of Jordan and Magic create names for the customers.
What is false?
Correct answer: Stories
The name of the owner of the company that created the game.
Who is Mark Rosewater?
MuggleNet was Spartz' vehicle into (blank) .
What is adulthood?
The religious initiation ceremony of a Jewish child who has reached the age of 13 and is regarded as an adult.
What is a bar/bat matzvah?
People see Jordan as more than just a brand they see it as an ________.
What is icon?
This increases in children's lives as they go through grade school and high school.
What is feel more pressured in the things they do?
Magic: The Gathering was designed with intent of being expansive and this.
What is Intimate?
When someone takes ownership of a brand they love, it becomes a (blank) of their (blank) .
What is part of their identity?
The name of this chapter is.
What is: Build Identity to Become More Than a Product?
A shoe itself tells _______ about the wearer.
What is "A story"?
A brand is much more than just a business idea, it can create a deeper (blank) to customers?
What is connection?
People sometime look for the ______ rather what is most logical.
What is the "Best story"?
This was MuggleNet's business identity.
What is "make it easy for people to contribute or express their fandom"?
Kids see themselves reflected in the brands they interact with, and those are the fandoms they stay loyal to as they what.
What is "as they grow up"?
This was something we said people become cautious of when wearing Jordans.
What is: How people see them/How they see themselves?
Having a connection with a product beyond its use makes the product this.
What is more valuable?