Let's Sell It
Paying Uncle Sam
Balancing Act
Incoming
Statement Piece
100

Your personal picture of the world.

What is perception?

100

An economic system based on private enterprise

What is a Market Economy?

100

When a fixed asset depreciates it does what?

Decreases in value

100

Your favortie NBA player endorses Gatorade, so you buy it. This is an example of what?

Opinion leader

100

What is the accounting equation?

Assets =Liabilities + Owner's equity

200

A marketing plan is designed to attract target customers through a set of....?

What are strategies?

200

A tax based on the amount of profit a business makes.

What is an Income Tax?

200

Items of value are listed under which of the following components of the balance sheet?

Assets

200

Sales forecasting that is based on expert opinion and personal experience.

What is Qualitative forecasting?

200

One reason why creditors review a business's income statement is to decide if the business will be able to ...?

Repay a loan

300

Most Sales forecasts are based on past sales performances as well as...?

Expected market conditions

300

A way for a business to lower its tax bill

What are deductions?

300

Who studies a balance sheet to determine if the company will provide a good rate of return?

Investor

300

Social belonging is considered what type of need?

Higher Order need

300
The interests a business earns from its bank accounts is included in which category of the income statement?

Revenue

400

A buying decision begins with what?

A need or a want

400

The government agency that oversees taxes.

What is the Internal Revenue Service, IRS

400

Who studies a balance sheet to determine a company's credit worthiness?

Bank or Creditor

400

Sales forecasting based on the analysis of hard facts and numerical data.

What is Quantitative sales forecasting?

400

Businesses often compare the income statement information for several consecutive years to calculate what?

Sales growth

500
This has the most significant impact on buying behavior
What is a person's culture?
500

A tax on retail purchases.

What is a sales tax?

500

Mortgages are considered what type of liability?

Long-term liability

500

Martin is an American, but he identifies himself as Hispanic. Martin belongs to an American what?

subculture

500

The portion of the business's value that belongs to its owners or stockholders is known as ....?

Equity

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