Brand Strategy
They're the most valuable franchise in the NBA
The Warriors
True or False? The STYLESCAPE is the overarching visual that helps us understand the overall visual style and aesthetics of Mental Health Connections
True
The purpose of content is to do three main things. Name two of them.
Tell your brand's story. Convey important information. Teach your target audience something they didn't already know.
True or False? When we take pictures for Mental Health Connections we DO NOT want to communicate warmth, acceptance, empowerment, hope, sincerity, and effectiveness.
False
What are the new names for each part of Mental Health Connections?
Connections House, Connections Transit Support, Peer Connections
Help! I need to get all the logos? Where can I find them?
Name two of Mental Health Connections' audiences.
Current members, prospective members, East Bay Mental Health Community, Donors, BOD members
There are three phases in the film production process. Name one of them.
Pre-production, production, and post-production
Our new logo has a "hidden meaning." What is it?
When the logo is flipped over it represents a lotus flower which is the symbol of rebirth and rejuvenation.
I reall like the color magenta. I want to use it as the background color of a flyer I’m designing. Why can’t I use it?
It is not an approved color that represents the brand.
There are multiple types of content. Name three of them.
Website, Social Media, Email Marketing, Newsletter, Video, Presentations
True or False? A big technical part of photography is finding the balance between aperture, shutter speed, and ISO to control how bright or dark an image is.
True
When we developed Mental Health Connections' new brand strategy we used the "Golden Circle Methodology" which defined our "What," our "How," and...
Why
I’m designing a new postcard mailer and I need to make sure I use the right shade of GREEN. Where can I find the correct color code?
The Brand Guide
It’s OK to “wing it” when you create content. True or false?
False
This is the name of the approved font or typeface that we use across all of our collateral.
Montserrat