Rhetorical Appeals
A Colgate commercial that shows a dentist recommending their specific brand of toothpaste.
What is ETHOS?
What is PERSONIFICATION?
What an article reads:
"Sit down and talk with your children about the risk they are taking by having too much screen time."
What is a CALL TO ACTION?
A speaker is trying to convince their audience to stand up and fight for Civil Rights.
What is to PERSUADE?
The SPCA commercials show injured animals in order to persuade you to adopt a pet.
What is PATHOS?
"One 14-year-old New Jersey teen has been reported to receive up to 10,000 - 10,000! text messages a month."
What is REPETITION?
When a celebrity appears in an advertisement for a product. Like Shaq in an Icy Hot ad.
What is a TESTIMONIAL?
A textbook chapter about the Great Depression.
What is to INFORM?
An article about teens texting that reads: "According to a recent Nielsen study, 13 to 17-year-olds send or receive an average of 1,742 text messages a month."
What is LOGOS?
An author's specific choice of words.
What is DICTION?
Evidence that can be proven.
What are FACTS?
An episode of OBX.
What is to ENTERTAIN?
A teacher showing a graph that displays the relationship between high GPAs and perfect attendance to convince kids to come to school.
What is LOGOS?
The attitude an author or speaker has about the topic they are discussing.
What is TONE?
"You should join Planet Fitness. Everyone is doing it! Literally everyone! You could be part of the family."
What is BANDWAGON?
A documentary about the life and work of Thomas Jefferson.
What is to INFORM?
A speaker at a political rally refers to the audience as his friends and family when asking them to vote for him.
What is PATHOS?
"This is the best sandwich in the whole freakin world!"
What is a HYPERBOLE?
When an author addresses the opposing side of their claim and disproves it in order to better support their argument.
What is a COUNTERARGUMENT?
An article that is trying to convince society to limit their screen time.
What is to PERSUADE?