Rhetorical Appeals
A Colgate commercial that shows a dentist recommending their specific brand of toothpaste.
What is ETHOS?
What is PERSONIFICATION?
What an article reads:
"Sit down and talk with your children about the risk they are taking by having too much screen time."
What is a CALL TO ACTION?
A speaker is trying to convince their audience to stand up and fight for Civil Rights.
What is to PERSUADE?
All mammals have lungs. Dolphins are mammals. Therefore dolphins have lungs. This type of reasoning moves from a general rule to a guaranteed specific conclusion.
What is deductive reasoning?
The SPCA commercials show injured animals in order to persuade you to adopt a pet.
What is PATHOS?
"One 14-year-old New Jersey teen has been reported to receive up to 10,000 - 10,000! text messages a month."
What is REPETITION?
When someone brings up an unrelated topic to distract a reader or listener.
What is a RED HERRING?
A textbook chapter about the Great Depression.
What is to INFORM?
After observing that the sun has risen every morning in recorded history, someone predicts it will rise again tomorrow. This reasoning forms general conclusions from repeated observations.
What is inductive reasoning?
An article about teens texting that reads: "According to a recent Nielsen study, 13 to 17-year-olds send or receive an average of 1,742 text messages a month."
What is LOGOS?
An author's specific choice of words.
What is DICTION?
Evidence that can be proven.
What are FACTS?
An episode of OBX.
What is to ENTERTAIN?
A scientist notes that whenever plants receive more sunlight, they grow faster, concluding that increased sunlight leads to increased growth. This reasoning focuses on identifying cause-and-effect relationships.
What is causal reasoning?
A teacher showing a graph that displays the relationship between high GPAs and perfect attendance to convince kids to come to school.
What is LOGOS?
The attitude an author or speaker has about the topic they are discussing.
What is TONE?
"You should vote for me because the other guy is an IDIOT!"
What is name-calling?
A documentary about the life and work of Thomas Jefferson.
What is to INFORM?
A detective knows that if the alarm system is triggered, the security company calls the owner. The alarm was triggered, so the detective expects a call. This logical structure relies on applying a rule to a specific case.
What is deductive reasoning?
A speaker at a political rally refers to the audience as his friends and family when asking them to vote for him.
What is PATHOS?
"This is the best sandwich in the whole freakin world!"
What is a HYPERBOLE?
When an author addresses the opposing side of their claim and disproves it in order to better support their argument.
What is a COUNTERARGUMENT and rebuttle?
An article that is trying to convince society to limit their screen time.
What is to PERSUADE?
After tasting several apples from a basket and finding them all sweet, someone concludes that the rest of the apples in the basket are probably sweet as well.
What is inductive reasoning?