column #1
Writing that attempts to prove the validity of a point of view through use of reasoning
Argumentation
Persuasion based on presentation of a positive image of a character
Ethos
When a writer makes an inference that does not take into account the complexity of the issues being presented
Oversimplification
Reasoning that moves from a general premise to specific examples
deduction
Use of stats
Logos
Reasoning in which two statements are made and a conclusion is drawn from them
Syllogism
A paradox (problem)
Conundrum
Giving an u pleasant term a more acceptable sounding bame
Euphemism
Style of describing something as less important than it is
Understatement
Induction
Reasoning that moves from specific examples to a general premise
Generalization
A broad claim based on an isolated example
Jargon
Specialized language
used intentionally to create a pedantic tone
Pathos
Use of emotional appeal
Inference
A reasonable conclusion drawn from presented details
paradox
Statement that seems to contradict itself but upon further reflections it turns out to have rational meaning