Communication Theories
Falling out of balance when using the modes of appeal (Booth)
What are the corruptions of the modes of appeal?
Written document typically used for external communication
What is a Letter?
Usually runs about 2 minutes
What is an impromptu speech?
Avoiding this should always be your concern when doing research for a report
What is plagiarism?
"The willingness to sacrifice substance to personality and charm"
What is the entertainer stance?
In a memo, it's the subject line
What is the Summary in SIDCRA format?
Must be established in the intro to ensure the audience will listen to you
What is footing?
These are best when the language of the original source is the best possible phrasing or imagery and a paraphrase/summary could not be as effective
What is direct quotation?
Occurs when authors or speakers use logic, careful structure, and objective evidence to appeal to the audience.
What is called logos?
This type of resume emphasizes work history and skill
What is called targeted resume?
This type of speech is not very persuasive because it completely removes audience relation from the process.
What is manuscript style speech?
A list of all the all sources you are citing in your paper
What is the references page?
A combination of elements that determine whether it is possible to persuade others in a given situation
What is called the rhetorical situation?
Standard letter format that has seven elements
What is called full block letter format?
Applying these will ensure your speech is persuasive
What is the modes of appeal?
Goes at the end of a sentence, with the author and date and page number in parenthesis. For example: (MacLennan, 2010, p. 10)
What is parenthetical citation?
We risk this when we communicate
What is face?
Your argument for why a company should hire you
What is the cover letter?
The non-verbal elements of your speech delivery, e.g. eye contact, facial expressions, movements, etc.
What is Visual delivery?
When searching for research, the best place to look is ...
What is the USASK Library website