Marketing
What items are included in the onboarding email when an agent joins ASG?
1. Branding Package Intake form
2. Logo intake form
3. Marketing Intake form
What items are included in the Branding Package?
1. 1 pg Flyer
2. 2 pg Factsheet
3. 4 pg brochure
4. 8 pg brochure
5. JL Postcard
6. JS Postcard
7. SM static post
8. Letterhead
9. Notecard
10. Business Card
11. Property Video
How much is the upload fee for Canva per template? Member & Non-member
Member: $15 per template
Non-member $25 per template
How much is the monthly ASG membership?
$200
What is missing on this postcard?
office phone number
What does the acronym "SMH' stand for?
How many social media posts does the marketing team release every week?
up to 3 social media posts
What are the names of the three fonts within the Long & Foster Brand?
Myriad Pro
Aldine BT
Amalfi Coast
What is the member and non-member content replacement fee for property videos (reels) that are included in the branding package?
Member: $30
Non-member: $45
How long is the initial ASG membership commitment?
6 months
What compliance needs to be added to this postcard?
1. Bright MLS disclaimer including the date range the data was collected
2. DOM key - Days on Market
Which musician is known as the king of pop?
Michael Jackson
Who handles property marketing requests?
For transaction based properties: Veronica
For non-transaction based properties: Marketing Coordinator
An agent requests an "About Me" postcard and on the back they want to add their recent sales. Does this count as a free self-promotion item?
Free ads cannot be property related.
When do we apply a rush fee and how much is it?
When the item is requested to guarantee same day turnaround and it's $60 on top of the content replacement fee.
Who else needs to sign the ASG agreement (besides the agent)?
The manager
Is the Long & Foster logo required on marketing items?
Only the name of the Brokerage is required.
What year was YouTube created?
2005
What is the first step into converting an a la carte agent to an ASG member?
A one-on-one meeting with Ju and Alyse
What is the RGB or hex code of the Long & Foster navy color?
Hex: #041e42
R: 4
G: 30
B: 66
What is the price to customize a monthly ActivePipe email such as a newsletter?
$15
What 4 ActivePipe emails are included in the ASG membership?
1. Newsletter
2. Item of Value
3. Real Estate related
4. Holiday Related
List 5 compliance items that need to be added to this flyer.
1. Equal Housing Logo
2. Realtor Logo
3. Disclaimer for MOCO taxes
4. Disclaimer for School phone number
5. Info deemed reliable disclaimer
What girl band was Beyonce a part of?
Destiny's Child
What is the difference between a team membership with 2 people versus a team of 5 people?
2. On a team of 5 each member is entitled to all member benefits versus on a team of two they share the benefits.
Which logo is not compliant?
#3 Maryland Team
What are the monthly membership and branding package fees for a team up to 5 members?
Monthly membership fee is $400
$250 for the team lead branding package and $125 for each additional member.
In the ASG onboarding process, how many meetings do agents attend and what are they?
1. One-on-One marketing consultation
2. Branding and/or Logo meeting
3. Transaction Coordination
4. Tech set-up and/or training
In what state does the one-click rule not apply and the Long & Foster Real Estate brokerage name or logo has to be on everything?
Pennsylvania
What is the capital of Pennsylvania?
Harrisburg