Banners
The IAB standard size for a leaderboard banner ad on desktop devices
728x90
This is the name for the percentage of newsletter subscribers who open an email
What is the open rate?
The process of improving a website's ranking in search engine results pages
What is search engine optimization (SEO)?
This document guides the creative team in creating amazing and effective work
They live in a pineapple under the sea
Who is SpongeBob SquarePants?
The name for a banner ad that expands or contracts when a user interacts with it
What is an expandable/collapsible banner ad?
The term used to describe the practice of removing inactive subscribers from a newsletter mailing list
What is list hygiene?
The part of a website's URL that comes after the domain name and identifies a specific page or resource
What is the path or slug?
Design files and Word docs stored on Box or SharePoint can be described as living in this murky place
What is the cloud?
The famous cat and mouse duo
Who are Tom and Jerry?
The term used to describe the practice of rotating multiple banner ads in a single ad placement
What is banner ad rotation?
The practice of sending a test email to a small sample of a newsletter mailing list to check for errors and gauge engagement
What is an A/B test?
This is the code that defines the structure and content of a website
What is HTML?
These people kill ideas and make your job miserable
What are clients (or producers)?
Who is Garfield?