Klaviyo
Can you create a generic code in Klaviyo?
No
What are the core flows every brand needs to have?
NCA
CR
BR
NCN/PP
A client messaged you at 11pm SGT. What will you do?
DO NOT REPLY until your clock-in the next business days unless if it's really URGENT and an error from our end.
What's the difference between List and Segmentation?
- Lists are static. They contain anyone who has subscribed to join the list and will only grow or shrink as people either subscribe or unsubscribe.
- Segments are defined by a set of conditions
Who is our COO?
Louis Teo
What's the trigger for Sunset Flow?
Sunset Segment List
What's the ideal form submission rate?
10%
A client missed payment 2x. What should you do?
- Paused all tasks with immediate effect
- Create a thread as a record in internal Slack group
- Send a notification to the client about the "service paused until payment is completed"
Name 3 Exclusion segmentation.
- Bounce 2x
- Soft Bounce
- Unengaged
- In CR or BR flow
- Opened or Clicked email X
Describe this abbreviation:
- AFK
- OOO
- SOW
- Away From Keyboard
- Out of Ofice
- Statement of Work
What is double opt-in and when is it recommended to use?
If a list has double opt-in, everyone who subscribes to that list must confirm their interest before they're added through a NCA flow.
It's recommended if client has clean list issue.
A store has 60% Apple users. What should you do?
- Inform the client about this and next steps
- Change the attribution metric to "Apple Open/Click"
A new client took a package that comes with SMS but they have no existing SMS platform. What would you suggest?
- Use Klaviyo SMS to start collecting SMS subscribers
- Move to a different platform when client requested or felt like the other platform will give them better pricing and features
How do you setup VIP segmentation rules?
Placed Order 4 times
OR
Revenue 3 x AOV
How many times Chronos give bonuses? Which months?
Twice.
February & August.
Dynamic block in Browse Flow did not work. What should you do?
- Check if the trigger is working from the metrics section
- Check if the Shopify setting is working (correct liquid)
- Contact support
3 Campaign strategies you can do during BFCM
- Hype email
- VIP list collection and VIP offer
- Pre-sales / Thanksgiving
- A LOT of retargeting emails
- Use generic codes
A client requested for image adaptation from hero email to web banner. What should you do?
- Get your manager's approval
- Limit to 2 requests per month and only focus on BIG campaigns
- Submit tasks to GD
Litmus data shows bad reputation for Gmail domain. What should you do?
- Check if the store is already on DNS and advise the client accordingly
- Create a separate campaign segment for gmail user starting from 14D engaged and gradually expand upon seeing an improvement
- Others: check spam rate, unsub rate, etc
How many full-time employees based in EU?
Who are they?
5
Mira, Tom, Haris, Nora, Matheus
Is it possible to use a "show/hide logic with SMS consent" on a default SMS banner in your email?
NO
Due to how consent is stored in Klaviyo, it can't use Show/Hide blocks based on consent alone. Show/hide logic only works with profile or event properties and consent is technically not stored as an accessible profile property for this feature.
A store's flow revenue has decreased. How do you improve it?
- Find out if the online visitor decreased
- Find out if the for submit rate decreased
- Find out if all core flows trigger are working properly
- Detect which flows caused the most significant decrease
- Find out if client changed their paid ads strategy
- Inform client on the next steps to improve it
A client created their own campaigns on top of ours. What should you do?
- Internally, raise this issue to your manager and top management
- Monitor client's design to be within the brand guidelines
- Monitor client's segmentation making sure that it's not spamming
- Make sure the scheduling does not clash with our Master Plan
- Report the revenue in KPI files accordingly
3 requirements to have Predictive Analytics activated in Klaviyo.
- At least 500 customers have placed an order.
- At least 180 days of order history and have orders within the last 30 days
- At least some customers who have placed 3 or more orders
- There is API integration to ecommerce platform (Shopify, Woo, etc)
How many promotions have Dan Thomas received in Chronos?
4
Marketing Executive - Senior Marketing Executive - Email Marketing Manager - Client Success Manager - Sales Operations & Client Success Manager