ESG
What is does UN SGDs stand for?
United Nations Sustainable Development Goals
These communications increase employee morale, productivity and revenue.
Employee or internal comms
Emails, cold calls, cwp ratio
SDR KPIs
What is 3BL's mission statement?
More conversation, more action
True or False: 3BL delivers news to GRI, ESGToday and SustainableBrands
False
Clicks, impressions, views, downloads
What ROI do comms professionals use?
Company over $1B
Enterprise / large market
2009
Year 3BL was founded
Provides consistency, comparability, and transparency, aiding decision-making and risk evaluation.
Why is standardized ESG reporting important for investors and stakeholders?
The state of the relationship between the public and a company/other organization/famous person.
What is public relations?
What is the 'perfect' ratio of talk to listen during a cold call?
60% talk, 40% listen
What 3 cities has 3BL visited this year for network effect? (100 points each)
Minneapolis, Chicago, Dallas
Assessing the company's leadership, internal controls, and adherence to ethical and legal standards.
What is the primary focus of the governance pillar in ESG?
What role does emotional connection play in ESG storytelling?
Fosters empathy and trust, encouraging stakeholders to connect with the company's sustainability initiatives on a deeper level.
What does "WIIFM" stand for?
Whats in it for me?
What position does Mary Mazzoni sit in?
Managing editor
What are GRI, SASB, TCFD?
Widely recognized ESG reporting frameworks or standards.
What is SEO?
Search Engine Optimization
90-days
how long is our sales cycle?
How long has IBM been a client?
12 years