Portfolios
Quaker Oats is owned by this popular beverage company.
"Just Do It"
What is Nike?
The collection of businesses and products that make up a company.
ESPN is owned by this company, where dreams come true.
What is The Walt Disney Company?
"Health is Everything"
The development of new markets for existing products.
What is Market Development?
The pet food brand Pedigree is owned by this company, which is well known for its chocolates.
What is Mars, Inc.?
"Save money. Live better."
What is Walmart?
The marketing logic by which the company hopes to create this customer value and achieve these profitable relationships.
What is Market Strategy?
This "family company" owns the artificial sweetener "Splenda".
What is Johnson and Johnson?
"The Quicker Picker Upper"
What is Bounty?
The net return from a marketing investment divided by the costs of the investment.
What is Marketing Return on Investment?
This Swiss conglomerate owns a number of frozen food brands, including Hot Pockets and DiGiorno Pizza.
What is Nestlé?
"Betcha Can't Eat Just One"
What is Lay's?
The series of departments that design, market, deliver, produce, and support a company's products to produce value for the consumer.
What is the Internal Value Chain?