LSA Platform
What are the 3 types of customer actions supported by LSA for most verticals?
Calls, Messages, Bookings
Is Towing Google Guaranteed, Google Screened, or License Verified by Google?
Google Screened
TRUE - FALSE - Message leads cost the same amount as phone leads
False, Message leads will always be half the winning bid of a phone lead
Billing & Suspension Support
These two LSA-team members were friends before working together
Marcel & Amanda
How long Does a Client have to Dispute a Call?
30 Days
What are the 5 brand new automotive categories available for LSA?
Towing
Auto Body
Auto Repair
Car Wash / Detailing
Tire Shop
TRUE - FALSE - The Booking feature on LSA requires no additional cost
False - Booking requires integrating via a third party booking partner at additional cost
Briefly describe our Manual Bidding methodology
When the market saturation permits, we balance the bid against ad quality. This is done by measuring ad quality and using our bid calculator. The poorer the ad quality, the higher we bid. The better the ad quality, the lower we bid.
this LSA team-member drives a white Dodge Ram pickup
Marcel
Name the 2 Bid Modes and the difference between them
1. Set Max (Manual Bidding) - Allows you to set a cap on Cost-per-call
2. Maximize Leads (Automatic Bidding) - Leverages your whole Budget to bid as aggressively as possible within that budget. Minimum 2 week learning phase
TRUE / FALSE - LSA is a good fit for a client who only wants leads for heavy towing?
False
If a lead is disputed, which category within the dashboard does it move to?
Archive
Briefly describe SSB
Budget manipulation + Automatic Bidding at consistent intervals. Allows us to bid very aggressively
this LSA team member has been in a fairly bad motorcycle accident
Marcel
Name the 3 Badges of the Trust & broadly describe the industries covered by each badge
1. Google Guaranteed - Mostly trades / contractors / home services
2. Google Screened - Professional Services / People care / Pet Care / Wellness
3. License Verified By Google - Hardcore Medical categories (different kinds of medical professionals)
A customer stranded on the freeway calls one of our LSA clients for a tow. Customer is calling from our client's service area & about towing services (which our client has on as a jobtype) but they disagree on price. Is the lead valid or invalid?
Valid - [Out of Location] or [Job type not Selected] are the 2 criterias which make a lead invalid
Should ad schedule ideally exceed business hours? why or why not?
No because the ad serves ("closed") & with algorithmic penalty in this case
If we've tried everything for a client and performance still is not to our client's satisfaction, what is our last option?
Account Rebuild
Andrew Smith
TRUE / FALSE - If an LSA Lawyer provides representation of a sufficiently poor quality, a customer can receive up to $2,000 from Google if the google guarantee claim filed is successful
False. The Google Guarantee claim only covers Google Guaranteed Industries. Lawyers are Screened.
TRUE / FALSE - A customer stranded on the freeway calls one of our LSA clients for a tow. This customer is anxious and calls the phone number on the LSA 5 times in total during the wait (all calls are over 30 seconds).
The client is charged for 5 leads in this case
False - the system groups together repeat callers from the same # under one lead automatically. (Time limit - 15 days)
this LSA attribute (Business Bio) is heavily suspected to help with Ranking by placing clients in a different ranking bucket
Any of the BBB Accredited attributes
we deploy a website UTM link at initial optimization, why do we do this?
to track website visits from the LSA profile (increased attribution)
who could be considered an honorary LSA team member for doing the Dashboard intro video that is sent out to clients via email when LSA goes live?
Addy B