Types of Marketing
Fundamentals of Marketing
Benefits of Marketing
The 4 P's
Miscellaneous
LHS Trivia
100
Not For Profit
100
Human wants that are backed by buying power
Demand
100
Walmart offers the same goods as Target but at lower prices. This is an example of ________ competition
Price Competition
100
Packaging, image, level of quality
Product
100
Product features should have ______ to their customers
Benefits
100
What sport did Mr. Cruz play in college
Baseball
200
Consumer generated
200
The set of all actual and potential buyers and sellers of a product or service
Market
200
Pac Sun offers high-quality brand name items that the big discount firms do not carry. This is an example of _______ competition.
Non-Price Competition
200
Discounts, credit
Price
200
This type of product is bought without much research, usually cheap and rapidly consumed
Convenience product
200
LHS Drama department's spring musical last year was
Freaky Friday the Musical
300
Sustainable
300
The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products
Marketing Myopia
300
Name 3 benefits of marketing
Lower prices
New and improved products
Value
300
Storage, distribution, inventory control
Place
300
Evaluating the Market segments and selecting a specific audience to serve
Target Market
300
This teacher has taught at Liberty the longest
Mr. Durkin
400
Social
400
The set of benefits it promises to deliver to the customer to satisfy their needs
Value proposition
400
Enables businesses to protect their inventions, writing, music, logos etc..
Intellectual property
400
Personal selling, advertising
Promotion
400
This concept states that consumers will focus on products that are available and highly affordable
Production concept
400
The overall theme for homecoming this year in
Movies
500
Fan made Tesla commercial
Consumer generated
500
What are the four characteristics of a Free Enterprise System
Competition
Freedom of Ownership
Profit
Risk
500
Name the correct utilities:
Selling boogie boards at the beach
Using sand to make glass
Allowing customers to charge their purchase with a credit card
Providing cooking instructions on the package
Offering overnight delivery of candy on Feb 13
Place
Form
Possession
Information
Time
500
The core of the marketing concept is
customer satisfaction/value
500
The US Postal service wants to promote its Priority Mail Service. Which type of marketing is this?
Not for profit
500
Besides Mrs. Schreiner, name two new teachers to LHS this year
Ms. Henderson
Ms. Cramer
Ms. Usilton
Mr. Zaccagnini
Ms. Wunder