Have It Your Way
Who are everyday people?
Almost everyone, including you!
Which of the 7 marketing functions determines and adjusts prices to:
Maximize return
Meet customers’ perceptions of value
What is Pricing?
________ is key. Marketers must plan
Where they need to go
How to get there efficiently
What is Preperation?
In any business, a customer or potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire is a
Salespeople, customers, competitors, and blogs can all be examples of ______(s) of data.
What are Sources?
Planning how to carry out marketing processes and finding out about customers are examples of :
What are marketing activities?
Which of the 7 marketing functions puts products in the customers’ hands?
What is Channel Management?
This is known as a combination of the four elements of marketing— product, price, place, and promotion.
What is The Marketing Mix?
A _________ is the particular group of customers a business seeks to attract
What is Target Market?
What does SMART stand for?
What is Specific
Measurable
Attainable
Realistic/Results-Oriented
Time-Bound
Involves creating and marketing products that not only benefit the customers, but also society as a whole
What is Societal Marketing Concept?
Which of the 7 marketing functions gathers, accesses, synthesizes, evaluates, and disseminates information?
What is Marketing-Information Management?
The _____ is the starting point of the marketing mix and refers to the goods, services, or ideas a business will offer.
What is Product?
Businesses can plan their target-market activities in two broad ways. Which involves designing products that appeal to most buyers?
Marketers use data to identify problems or issues with ...
What is The Product Itself?
Other Answers:
Customer Service
Vendors/Suppliers
Salespeople
Marketing encourages _____ between nations.
What is trade?
Which of the 7 marketing functions plans, directs, and controls a product’s life cycle?
What is Product/Service Management?
Marketers plan thoroughly but stay ______.
What is Flexible?
Designing products for well-defined groups of customers is known as ...
What is Segment Marketing?
Facts, estimates, and predictions are all:
What are Types of Data?
Marketing had many impact's on society, including influencing buyer's decisions ______
a. every other day
b. every day
c. once a year
What is everyday?
Which of the 7 marketing functions determines activities, goals, objectives, and procedures to carry out strategies to attract target customers ?
What is Market Planning?
The marketing mix elements are ________. A change to one element affects the others.
What is Interrelated?
Gender, sexual orientation, religion, and life stage are all factors in determining ________ segmentation?
a. Psychographic
b. Demographic
c. Geographic
What is Demographic?
Using data wisely helps marketers create more ______ and _______ products.
What are Competitive and Successful?