Marketing
Monitoring and predicting consumer behavior
What is marketing research?
Formal company document used to explain policies and ethical standards
What is a code of ethics?
This occurs when the listener focuses their complete attention on the speaker.
What is active listening?
An individual that invest in a promising start-up company in hopes of a profitable ROI.
What is an angel investor?
Money that a company earns minus its expenses.
What is profit?
Utilizing a celebrity to sell a company's product
What is people marketing?
An employee who reports illegal or ethical violations from their company
What is a whistleblower?
Using facial expressions and body language to express an idea.
What is non-verbal communication?
Marketing, platform development, manufacturing, and logistics are all examples of this.
What are key activities?
Visual way to display data from an Excel spreadsheet
What is a chart?
Typically the most affordable type of data
What is secondary data?
Systematic evaluation of how well the company is meeting its ethics and corporate responsibility goals
What is a social audit?
A preconception about members of a particular group
What is bias?
A federally funded organization that provides entrepreneurs with advice and resources to start and run their businesses
What is the Small Business Administration?
A function used to find the lowest value in a dataset
What is MIN?
Dividing the market based on where consumers live
What is geographic segmentation?
Any person or entity that has in interest or concern in your business
What is a stakeholder?
Physical, organizational, perceptual, body language, etc.
What are communication barriers?
The most common way that entrepreneurs fund their start-up businesses.
What are personal resources?
A group of companies that are related based on their primary business activities.
What is an Industry?
The 4 "Ps" of marketing
What are product, price, place, and promotion?
A decision that involves a conflict of values where every potential course of action has some significant negative consequence.
What is an ethical dilemma?
Texting, voice mail, email, memos, face-to-face meetings, and video conferencing are all examples of this.
What are communication channels?
A clear, concise description of the problem and the effect you expect from the solution.
What is a problem statement?
Business-like establishments that contribute to some community need.
What are non-profit companies?