4 p's of marketing
the 4 p's of marketing
product, price, place, promotion
the only form of promotion that is direct and personal
selling
businesses create rewards programs to create goodwill while another goal is the collection of
marketing information
what are the four aspects of product life cycle
introduction, growth, maturity, decline
investors own individual shares of this type of investment
stocks
pricing
can be positive or negative
publicity
determine your target customer is achieved through
market planning
Normally used during the introduction stage of the product life cycle:
inform
can be described as a fruit basket of investments
mutual funds
communication about products and services
promotion
an example of this form of promotion is a coupon, contest, or sweepstakes
sales promotion
Responds through planned, personalized communication
selling
normally competitors will start to pop up during this phase
growth
a term used to describe a portfolio that has variety of investments from different industries
diversification
has a huge influence on business image
the product
the main goal of social media marketing is to make what with customers
connections
the four aspects of the SWOT
strengths, weaknesses, opportunities, threats
products stay in this phase of the product life cycle the longest
maturity
the deadline to have a portfolio with 10K in each investment vehicle
October 27
also known as channel managment
place
the three goals of promotion
perform, persuade, and remind
taking advantage of something in the external environment such as the growth of technology is an
opportunity
name one strategy a marketer can do to extend the maturity phase
extension strategy/ find a new use for the product/find a new target customer
a debt instrument that corporations, governments and schools use to shore up capital
bond