Magenta Audience
Performance metric for Video.
What is VCR?
Percentage of individuals interacting with the content.
What is an engagement rate?
Preferred pricing model
What is a CPD?
Platform used to document details for client campaigns
What is confluence?
Mobile deals for customers.
What is T-Mobile Tuesdays?
Main performance metric the campaign success will be measured off of.
What is a KPI?
Platform utilized to gain insights on scan data.
What is Flowcode?
The number of times the app was displayed to AppSelector Users
What is an impression?
Has a pet rabbit.
Who is Sheldon Anderson?
Seattle MLB field.
What is T-Mobile Park?
Code placed on page to track visitors or actions being taken on a page.
What is a pixel?
Approximately 15 minutes long and is a combination of games, ads, mini-games, and surveys.
What is a content loop?
Attribution company verifying installs for client
What is a MMP?
Mobile company T-mo acquired in March.
What is Mint Mobile?
Walked in the Macy's Thanksgiving Parade as a balloon holder.
Who is Lisa Brescia?
Showing additional ads to a person who has been initially exposed an ad or had previously clicked on an ad.
What is retargeting?
Percentage of inventory allocated to a brand compared to the total inventory available.
What is SOV?
Allowable time between when app was downloaded and opened to be counted as install.
What is an attribution window?
Rideshare format to measure and test control and exposed groups.
What is a two-cell study?
Surveys an opted-in panel to understand brand awareness, consideration, purchase intent, and favorability.
What is Brand Lift Study?
A user who clicked on the ad and went to the website but did not take an action.
What is click-exposure?
Technology that is used to determine if someone is in the back of the vehicle.
What is Google Tensor Flow?
Group of users that perform a certain sequence of events within a particular timeframe.
What is a cohort?
Two people that went to Michigan State.
Who is Chelsea Maron and Amy Ashley?
Grew up in Connecticut.
Who is Alex White?