Business Strategy & Performance
Financials
Market Environment
Products & Services
Macroeconomic Factors
100

Growth

Increase in company revenues or economy output

100

Equity

Value of stakeholder claims on company assets

100

Regulation

Government laws and rules controlling business activities

100

Customization

Tailoring a product or service to customer preferences

100

GDP

Total value of goods/services produced in an economy

200

Economies of scale

Cost savings from large-scale production

200

Net worth

Value of assets minus liabilities

200

Perfect/Imperfect competition

Many/few buyers/sellers, identical/differentiated products

200

Elastic demand

Demand highly sensitive to changes in price

200

Inflation

Sustained rise in the general price level

300

Comparative advantage

Ability to produce a product most efficiently

300

Capital Gain

Profit from selling an asset for more than the purchase price

300

Oligopoly

Market dominated by small number of firms

300

Core competency

Activity a company is highly skilled at and critical to success

300

Recession

Temporary economic contraction visible in GDP decline

400

First mover advantage

Competitive edge from being first in a market

400

Balance sheet

Financial statement showing assets, liabilities, and equity

400

Business cycle

Fluctuations in economic activity over time

400

Production Possibility Frontier

Maximum possible output combinations with scarce resources

400

Deflation

General decline in prices over time

500

Supply chain management

Managing flows of goods, services, finances from suppliers to customers

500

Stock buybacks

Company repurchasing own shares on the open market

500

Multiplier effect

Economic impact exceeding initial spending as income circulates

500

Law of diminishing returns

Declining marginal output as production factors increase

500

Law of supply/demand

Inverse relationship between supply/demand and prices

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