Language
Signs contained in a media product that give clues to its meaning.
What is a code?
An oversimplified idea or characterization.
What is a stereotype?
During this step in a film production, the producers and the director narrow down the production details such as casting, shooting schedule, and budget. This happens after the project has been in development.
What is pre-production?
The process through which an audience interprets a message.
What is decoding?
A way of categorizing audiences based on personality, values, opinions, attitudes and lifestyles.
What is psychographics?
All of the elements placed in front of the camera to be photographed.
What is Mise-en-scéne?
This is the basis for representation in the media.
What is the creator's beliefs, attitudes and values.
Producers hire these types of companies to determine what their target audience likes and what opinions they have.
What are media research companies?
This type of shot helps create a connection between the characters instead of showing an isolated medium close-up or close-up shot. The viewer can only clearly see one of the characters' faces, but they get the feeling of interaction with the other character.
What is an over-the-shoulder shot?
This form of media fits into its own category because the viewer feels like they are in control of the narrative.
What is a video game?
The common language utilized by directors to communicate visual elements effectively.
What is camera shots?
The deliberate way producers use camera angles, edits, layouts, and images to send a message.
What is construction?
Most media products include these to sell a product to their target audience.
What is advertisements?
This camera angle, also called a Dutch angle or tilt shot slants the camera to one side. It gives the audience a sense of disorientation, unease, or tension. Filmmakers use this angle to create emphasis or to amplify the emotion of a scene.
What is a canted angle?
A perfect or idealized person or thing that displays core values and beliefs across the human experience.
What is an archetype?
The words that accompany a still or moving image.
What is anchorage?
The process of selection and construction that a media product goes through before it is distributed to and consumed by an audience.
What is mediation?
During this step of a film production, the actors are on the set and the shots and dialogue of the film are captured.
What is principal photography?
Who the media producers want to impact and reach with their message.
What is their target audience?
When a character acknowledges the reality that they are a fictitious being in a film or tv show.
What is breaking the fourth wall.
This specific type of medium is classified into three categories: time-based audio-visual media like TV and films, print like newspapers and magazines, and video games
What is a media form?
The way something is represented which helps audiences decode its representation and understand the characters.
What is context and purpose?
Specific use of media language that may leave other groups out.
What is mode of address?
When an individual gets to decide what types they identify with creating their own meaning and identity.
What is self-representation?
Semiotics break down communication into these two parts:
What is signifier and signified?