Marketplace
Personal info or on-site browsing history are examples of _____________.
First Party Data
An __________ is counted each time an ad is shown on a search result page, social ad, or on the Google Display Network.
Impression
Which is a location based retargeting solution?
Geofencing
According to Rent.'s latest data, what is the average percentage of unanswered incoming calls to a multifamily property?
54%
What format do we use to display up to ten images within a single ad on Facebook and Instagram?
Carousel or Photo Carousel
Marketplace Social Ads will route a prospect back to _____________.
Rent. Property Detail Page (PDP)
___________ is a feature that automatically pulls pricing data from Content Manager to populate in a Google Search Ad headline.
Dynamic Pricing
What is the primary objective of a RentTarget campaign?
Brand Awareness
Name the four primary products under the RentEngage Solution.
Chat Services, Call Packages, Emergency Maintenance, and Media Center
Approximately how many monthly visitors search on the Rent. network contributing to first-party data?
50 Million
Which feature enables an automatic feed of Rent. Marketplace listing content to the Google Business Profile?
Google Profile Sync
What is the typical learning phase for Google search campaigns?
90 days
The ___________ helps increase brand visibility and awareness by reaching and remarketing to audiences with visual ads, including text, image, and video formats, across a vast network of websites and apps.
Google Display Network
List three of Charlie's primary objectives when answering prospects calls 24/7.
Gathering information, appointment setting, tour scheduling, adding to waitlist, marketing source tracking, and call tracking and recording. (Maintenance is NOT a correct answer as calls are directed to a live agent)
To comply with FHA guidelines, Facebook ads in the special ad category must target a minimum ______ mile radius.
15
What new Marketplace enhancement allows more robust lead qualifying questions?
Enhanced Lead Form
Identify three property details required to recommend the best RentSearch spend.
Ex. Unit count, current occupancy, occupancy goals, start date of the campaign, term of the campaign, or property location/Zip Code
____________ is a metric reported when a person who is served a Geofencing ad visits the property.
Offline Conversions (Offline Visits)
What RentEngage product can qualify each lead and automatically deliver a guest card to the property, potentially accompanied by a scheduled appointment or tour.
Chatbot
Name the two TikTok objectives.
Awareness & Leads
Name the three new multichannel enhancements included in a Diamond package?
Marketplace Social Ads, Display Ads, Email Send
____________ is a tool that can help you with the tracking codes and collecting analytics from your website. It is also required to launch a RentSearch campaign.
Google Tag Manager (GTM)
How long does a Geofencing ad track a mobile device?
30 days
Name four places the Chatbot can be added.
Property website, Google Business Profile, Facebook, Instagram, and email signatures and documents
Name the four ad placements RentSocial ads will appear on the Meta Platform.
Instagram Stories, Instagram Feed, Facebook Feed, and Facebook Marketplace