v1
Offering a product or service that solves a unique problem . this is an example of ?
- elements
- usp
- logos
- branding
usp
To build relationships, address customer rudely, and close sales through personalized disconnect .
true or false
false
Coupons, discounts, contests, loyalty programs, free samples, and rebates
- Personal Selling
-Public Relations & Publicity
-Advertising
-Sales Promotion
Sales Promotion
Brand positioning refers to how the brand is perceived in relation to its competitors.
POSITIONING
what is a USP ?
A ups is what makes your product or service different from competitors.
elements of promotion aim to promote a product, service, or brand.
true or false
true
Brand values represent the beliefs and principles that guide the brand's actions.
VALUES
Sales presentations, product demonstrations, and one-on-one interactions. these are examples of ?
- Personal Selling
-Public Relations & Publicity
-Advertising
-Sales Promotion
Personal Selling
paid form of communication that promotes products, services, or ideas. It plays a vital role in economic growth by increasing brand awareness, influencing consumer behavior, and driving sales.
ADVERTISING
serves as a visual representation of the brand and helps create brand recognition.
LOGO
Personal selling involves direct communication between a __________ and ________ customers
salesperson and potential
involves short-term incentives to encourage the purchase or sale of a product or service.
SALES PROMOTION
Providing exceptional customer service that sets you apart from competitors. this is an example of ?
- usp
-Public Relations & Publicity
-Advertising
-Sales Promotion
usp
Brand messaging communicates the brand's unique value proposition and key messages to the target audience
BRAND MESSAGING
involves direct communication between a salesperson and potential customers.
Personal selling
Personal selling and public relations
Brand personality refers to the human characteristics and traits associated with the brand.
BRAND PERSONALITY
TV commercials, print ads, online banners, radio spots, and social media ads. these are examples of ?
- Personal Selling
-Public Relations & Publicity
-Advertising
-Sales Promotion
Advertising
the process of creating a unique and recognizable identity for a product, service, or organization.
Branding
Advertising is a paid form of _______ , while publicity is typically free.
communication
through interactions with the brand and the emotions and memories they evoke
BRAND EXPERIENCES AND ASSOCIATION
Branding is crucial in the ______ and ________ marketing industry
sport and entertainment
Press releases, media relations, community involvement, and crisis management , these are examples of ?
- Personal Selling
-Public Relations & Publicity
-Advertising
-Sales Promotion
-Public Relations & Publicity
_______and_______can reach a wide audience through various media channels.
Advertising and publicity
consistent use of colors, fonts, and design elements across various brand materials is an example of ?
VISUAL IDENTITY