product management
Marketing research helps companies determine customers needs and wants through this function.
what is product management
Influencing how people choose to spend their time and money on entertainment.
entertainment marketing
Channel Management is another name for this function.
what is distribution
responsible for managing products/services?
product promotion
what are ways to make customers aware of products and encourage them to buy
This function helps determine how much to charge for a product/service.
what is pricing
The factors that affect product/service management.
what are Customer Needs and Wants, Company Goals and Strategies, Cost and Available Resources, Competition
The number of times per advertisement, game, or show that a product or services is associated with an athlete, team, or entertainer.
what is gross impression
The price charged for a product or service.
what is selling price
The phases of product/ service management.
what are Introduction, growth, maturity, and decline
Promotional message to a specific group of customers.
what is direct marketing
Pricing decisions dictate how much to charge for _______________________ in order to make a profit.
what are goods and services
Introduction, growth, maturity, and decline
what is Affects positioning of the product, improves product success, and gives the product a image
One way communication about a product with a potential customer.
what is advertising
How a channel of distribution is made up of?
what is the organizations and individuals who participate in the movement