Franchising Fundamentals
This is the term for the initial fee paid by a franchisee to a franchisor to join their system.
Franchise Fee
HubSpot is widely known for pioneering this type of marketing, which focuses on creating content to attract customers.
Inbound Marketing
In the traditional marketing mix, these are the four P's
Product, Price, Place, and Promotion
This is the practice of optimizing web pages to rank higher in search engine results.
SEO (Search Engine Optimization)
This type of franchise system allows a franchisee to operate several locations or territories, often granting them a larger market area
Multi-Unit Franchise
This HubSpot feature helps businesses automate repetitive tasks in marketing, sales, and service processes
Workflow Automation
This 'P' in the marketing mix refers to how a product or service is delivered to the customer.
Place
This metric, often used in online advertising, stands for the cost incurred for every click on an ad.
CPC (Cost Per Click)
This type of franchise agreement allows the franchisee to operate in a specific geographic area exclusively.
What is an exclusive territory franchise?
Name the HubSpot tool used for managing interactions with potential and current customers.
CRM (Customer Relationship Management)
This marketing mix element refers to the communication strategies used to promote a product, service, or brand to customers.
Promotion
This digital marketing metric, often abbreviated as CTR, measures the percentage of people who clicked on a link compared to the total number of people who viewed it.
Click-through Rate